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Executive Certificate in Digital Marketing Fundamentals for PR Professionals
-- ViewingNowDigital Marketing Fundamentals for PR Professionals: This Executive Certificate empowers PR professionals to thrive in the digital age. Master SEO, social media marketing, and content marketing strategies.
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- Digital Marketing Landscape & Strategy
- Search Engine Optimization (SEO) Fundamentals
- Social Media Marketing for PR
- Content Marketing & Storytelling for Digital Channels
- Email Marketing & Automation
- Paid Media (PPC) Advertising Basics
- Digital Analytics & Measurement
- Crisis Communication & Reputation Management in the Digital Age
- Influencer Marketing & Brand Advocacy
- Legal and Ethical Considerations in Digital Marketing
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Digital Marketing Role Description Digital Marketing Executive (UK) Develop and implement digital marketing strategies, manage social media, and track campaign performance.
High demand for SEO and PPC skills.
Social Media Manager (UK) Create engaging social media content, build online communities, and analyze social media analytics.
Content marketing and community management expertise essential.
SEO Specialist (UK) Optimize websites and content for search engines, conduct keyword research, and improve organic search rankings.
Strong analytical skills are vital.
PPC/Paid Media Specialist (UK) Manage paid advertising campaigns across various platforms (Google Ads, etc.), track performance, and optimize for ROI.
Data analysis and budget management are key.
Digital PR Specialist (UK) Build relationships with journalists and bloggers, pitch stories, and secure media coverage online.
Strong writing and communication skills are paramount.
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