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Career Advancement Programme in Ad Fraud Prevention for Brands
-- ViewingNowAd Fraud Prevention: This Career Advancement Programme equips brands with the knowledge to combat sophisticated ad fraud. Learn to identify and mitigate invalid traffic (IVT), including bots and click fraud.
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2个月完成
每周2-3小时
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课程详情
- Ad Fraud Landscape & Ecosystem
- Identifying & Categorizing Ad Fraud Schemes
- Measurement & Attribution Challenges in a Fraudulent Environment
- Data Analysis & Investigation Techniques for Ad Fraud Detection
- Implementing Prevention Strategies & Technologies
- Brand Safety & Suitability Best Practices
- Legal & Regulatory Compliance in Ad Fraud
- Building a Fraud Prevention Team & Culture
- Budgeting & ROI Measurement for Fraud Prevention Initiatives
职业道路
Career Role Description Ad Fraud Prevention Analyst (UK) Analyze data to identify and mitigate ad fraud, ensuring brand safety and ROI.
Requires strong analytical and technical skills in ad tech.
Senior Ad Fraud Manager (London) Lead and manage a team focused on preventing ad fraud.
Develop and implement strategies to combat sophisticated fraud schemes.
Requires leadership and strategic thinking.
Ad Tech Security Specialist (UK-wide) Protect advertising campaigns from various threats, including malware and fraudulent activities.
Strong cybersecurity skills and knowledge of ad tech ecosystems are essential.
Brand Safety Manager (Remote) Ensure brand safety across all advertising channels.
Develop and implement policies to minimize brand exposure to inappropriate or fraudulent content.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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