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Career Advancement Programme in Ad Click-through Analysis

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Ad Click-through Analysis: This Career Advancement Programme empowers marketing professionals and data analysts to master the art of optimizing online advertising campaigns. Learn advanced techniques in click-through rate (CTR) improvement and conversion rate optimization (CRO).

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Explore data-driven strategies using tools like Google Analytics and Adobe Analytics. Develop key skills in A/B testing, campaign tracking, and performance reporting. Boost your career by gaining a competitive edge in the digital marketing industry. This program is ideal for those seeking to advance their careers in digital marketing, advertising, and data analytics. Enroll now and unlock your potential in the world of ad click-through analysis!

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Digital Marketing & Online Advertising
  • Click-Through Rate (CTR) Fundamentals and Calculations
  • Analyzing CTR Data: Metrics and Key Performance Indicators (KPIs)
  • A/B Testing and Experiment Design for CTR Optimization
  • Attribution Modeling and Conversion Analysis
  • Advanced Analytics Techniques for Click-Through Data
  • Data Visualization and Reporting for CTR Insights
  • Case Studies in CTR Improvement and Campaign Optimization
  • Legal and Ethical Considerations in Online Advertising
  • Future Trends in Click-Through Analysis and Digital Marketing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Ad Click-Through Rate (CTR) Analyst Analyze website traffic and advertising campaign performance, focusing on improving click-through rates.

Requires strong analytical and data visualization skills.

Digital Marketing Specialist (Paid Search) Manage paid search campaigns, optimizing for maximum CTR and conversion rates.

Key skills include keyword research, ad copywriting, and bid management.

Deep understanding of AdWords/Google Ads is essential.

Data Scientist (Marketing Analytics) Develop advanced analytical models to predict CTR and user behavior.

Requires proficiency in programming languages (Python, R) and statistical modeling.

Experience with large datasets is crucial.

PPC Advertising Manager Oversee all aspects of paid search campaigns, including budget allocation, keyword strategy, and performance reporting.

Excellent communication and team leadership skills are required.

Marketing Analyst (Attribution Modeling) Analyze marketing campaign data to attribute conversions and determine the effectiveness of various channels in driving click-throughs and conversions.

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN AD CLICK-THROUGH ANALYSIS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
Stanmore School of Business (SSB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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