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Executive Certificate in Digital Marketing Essentials for PR Professionals
-- ViewingNowDigital Marketing Essentials for PR Professionals: This executive certificate empowers PR professionals to master today's digital landscape. Learn SEO, social media marketing, and content marketing strategies.
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CourseDetails
- Digital Marketing Fundamentals & Strategy
- Search Engine Optimization (SEO) Basics
- Social Media Marketing for PR
- Content Marketing & Storytelling for Digital Platforms
- Email Marketing & Newsletter Strategies
- Paid Advertising (PPC) Essentials
- Measuring & Analyzing Digital PR Campaigns
- Crisis Communication in the Digital Age
- Legal and Ethical Considerations in Digital Marketing
- Emerging Trends in Digital Marketing & PR
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Career Role (Digital Marketing & PR) Description Digital PR Manager Develop and execute digital PR strategies, leveraging online channels to build brand reputation and increase visibility.
Focuses on SEO, content marketing and social media.
Social Media Marketing Specialist (PR Focused) Manage social media presence for clients, crafting engaging content that aligns with PR objectives.
Includes community management and social listening.
SEO & Content Marketing Manager (PR) Develop content strategies that improve organic search ranking and support PR goals.
Expertise in keyword research, content optimization, and link building.
Digital Marketing Executive (PR Support) Support PR campaigns through digital channels, executing tactical tasks like email marketing, social media posting, and online advertising.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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