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Career Advancement Programme in Ad Performance Reporting
-- ViewingNowAd Performance Reporting: Master the art of data-driven decision-making. This Career Advancement Programme is designed for marketing professionals and data analysts seeking to enhance their skills in digital advertising.
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CourseDetails
- Understanding Key Performance Indicators (KPIs) and Metrics
- Data Collection and Aggregation Techniques
- Reporting & Dashboarding Tools (e.g., Google Data Studio, Tableau)
- Ad Platform Specific Reporting (e.g., Google Ads, Facebook Ads, etc.)
- Attribution Modeling and Analysis
- Campaign Performance Analysis and Optimization
- ROI & Return on Ad Spend (ROAS) Calculation and Interpretation
- A/B Testing and Experimentation in Ad Performance
- Data Visualization and Storytelling
- Predictive Analytics and Forecasting in Advertising
CareerPath
Career Role Description Senior Ad Performance Analyst (PPC) Lead and mentor junior analysts, develop advanced reporting strategies, optimise campaigns across multiple channels for high ROI.
Requires deep knowledge of PPC bidding strategies and data analysis.
Digital Marketing Specialist (SEO/SEM) Manage SEO/SEM campaigns, track keyword performance, analyse data to improve organic and paid search visibility.
Strong understanding of SEO best practices and SEM campaign management.
Data Analyst (AdTech) Extract, clean, and analyze large datasets from various ad platforms, identify trends and insights to inform marketing decisions.
Proficiency in SQL, data visualization tools, and statistical analysis.
Marketing Reporting Manager Oversee the reporting process, build dashboards, present key performance indicators to senior management, and identify areas for improvement.
Excellent communication and presentation skills are vital.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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