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Career Advancement Programme in Advertising Performance Optimization
-- ViewingNowAdvertising Performance Optimization: This Career Advancement Programme is designed for marketing professionals seeking to master data-driven strategies. Learn advanced analytics, digital marketing, and attribution modelling.
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CourseDetails
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO) for Performance
- Paid Media Strategies (PPC, Social)
- Conversion Rate Optimization (CRO)
- Data Analytics & Reporting in Advertising
- Attribution Modeling & Measurement
- A/B Testing and Experimentation
- Advanced Targeting & Audience Segmentation
- Programmatic Advertising
- Automation & Workflow Optimization
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Career Role Description Advertising Performance Optimization Specialist Analyze campaign data, identify areas for improvement, and optimize strategies for maximum ROI.
Requires strong analytical skills and proficiency in relevant tools like Google Ads & DV360.
Senior PPC Manager (Search & Display) Lead and mentor teams, develop comprehensive PPC strategies, manage large budgets, and report on performance across multiple channels.
Deep understanding of bidding strategies and advanced optimization techniques essential.
Digital Marketing Manager - Performance Focus Oversee all digital marketing activities with a focus on performance metrics.
Develop and implement strategies across various channels, including SEO, Social Media, and Programmatic Advertising, driving growth and achieving KPIs.
Data Analyst (Advertising Performance) Extract, analyze, and interpret large datasets to inform strategic decisions.
Develop insightful dashboards and reports, providing actionable recommendations for improving advertising performance.
Strong SQL and data visualization skills needed.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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