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Career Advancement Programme in Ad Performance Analysis
-- ViewingNowAd Performance Analysis: Master the art of data-driven advertising. This Career Advancement Programme is designed for marketing professionals and data analysts seeking to enhance their skills in digital advertising.
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2个月完成
每周2-3小时
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无等待期
课程详情
- Ad Campaign Structuring and Optimization
- Core Metrics & KPIs in Ad Performance
- Data Analysis Techniques for Ad Performance
- Attribution Modeling and ROI Measurement
- A/B Testing and Experimentation
- Advanced Reporting and Data Visualization
- Search Engine Marketing (SEM) Fundamentals
- Social Media Advertising Analysis
职业道路
Career Role Description Ad Performance Analyst (PPC) Analyze PPC campaigns, optimize bidding strategies, and improve ROI.
High demand for data-driven decision-making skills.
Senior Digital Marketing Analyst Lead performance analysis across multiple channels, mentor junior analysts, and contribute to strategic marketing plans.
Requires advanced analytical & leadership skills.
Data Scientist (Marketing Analytics) Develop advanced statistical models to predict marketing performance, identify key trends, and enhance campaign effectiveness.
Strong programming & statistical modelling skills essential.
Marketing Analytics Manager Manage a team of analysts, oversee all aspects of marketing data analysis, present insights to senior stakeholders, and drive data-informed marketing decisions.
Requires strong management & communication skills.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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